By Patrick Ochei
The Delta State Signage and Advertisement Agency (DESSAA) has officially launched the Centralized Smart Advertising Management Platform (CSAMP), a digital solution designed to transform the state’s advertising administration through greater transparency, efficiency, and enhanced revenue generation.
Speaking at the unveiling, Delta State Governor, Rt. Hon. Sheriff Oborevwori, represented by the Secretary to the State Government (SSG), Dr. Kingsley Emu, described the initiative as a major step toward modernising the state’s advertising ecosystem through technology.
Emu said the platform would streamline advertising operations, eliminate inefficiencies, curb revenue leakages, and significantly reduce corrupt practices in the sector.
“We have invested considerable effort in reforming the advertising system in the state,” he said. “In the past, Delta State lost substantial revenue through leakages. That will no longer be tolerated. Every kobo due to the government must be accounted for.”
He explained that the initiative is a joint venture between the Delta State Government and the 25 local government councils, with DESSAA entrusted with managing the system under a transparent revenue-sharing arrangement.
According to him, the platform will provide automated payment reminders every three months, ensuring compliance among advertising practitioners and eliminating opportunities for sharp practices.
Emu commended the Managing Director of DESSAA for his visionary leadership and commitment to delivering reforms that would strengthen the agency’s operations. He, however, stressed the importance of adequately training personnel who would manage the new digital platform, insisting that there must be no room for racketeers or other unethical practices in the system.
Also speaking, the Chairman of the DESSAA Board and Executive Chairman of Ughelli North Local Government Council, Hon. Jaro Egbo, assured stakeholders of the full support of the local government councils, describing them as major partners in the initiative.
He called on advertising practitioners to cooperate with designated desk officers across the local government councils to ensure the smooth implementation and operation of the platform.
In his remarks, the Managing Director and Chief Executive Officer of DESSAA, Hon. Sebastine Okoh, described the launch of CSAMP as the beginning of a fully cashless operational system for the agency, which he aptly termed “Operation No Pay Shishi to Anybody.”
According to Okoh, “CSAMP represents far more than a digital platform. It is a complete transformation of how DESSAA operates. It provides a seamless, convenient, and transparent system that enables advertisers, practitioners, and stakeholders to access our services electronically from anywhere in the world.
“From the comfort of their homes or offices, users can now process transactions efficiently without unnecessary physical visits. By operating a fully cashless system, we eliminate opportunities for financial leakages, reduce inefficiencies, discourage unethical practices, and ensure that every legitimate revenue due to the agency is properly accounted for. This positions DESSAA to maximise its revenue-generating potential while delivering greater value to the people of Delta State.”
The highlight of the event was the official digital unveiling of the Centralized Smart Advertising Management Platform after the project’s consultant, Charles Omodia, demonstrated its features and explained its operational framework to stakeholders.
